Clay Review 2025
Data enrichment and automated personalization platform
Quick Answer: Clay is a signal-based data tool that clay aggregates 75+ data providers into one platform, enabling teams to find contact info, enrich company data, and automate personalized outreach at scale. it builds enriched lead lists that plug into your existing outreach tools.. It scored 9.2/10 on our Signal Score and starts at Free tier / $149/month. A free tier is available. Best for: teams needing advanced data enrichment and lead sourcing.
What is Clay?
Clay aggregates 75+ data providers into one platform, enabling teams to find contact info, enrich company data, and automate personalized outreach at scale. It builds enriched lead lists that plug into your existing outreach tools.
Quick Facts
- Signal Score:
- 9.2/10
- Starting Price:
- Free tier / $149/month
- Free Tier:
- Yes
- Category:
- Signal-Based Data
- Last Updated:
- 2025-11-16
Clay Key Features
Clay Pros and Cons
Pros
- + Exceptional data accuracy through multiple providers
- + Powerful automation and personalization
- + 4.9/5 rating on G2 with 500+ reviews
Cons
- - Learning curve for advanced features
- - Higher price point for small teams
Clay Pricing
Pricing may vary. Visit the official website for the most current pricing information.
Clay Alternatives
Looking for alternatives? Here are the top-rated tools in the same category:
Apollo.io
8.8/10All-in-one sales intelligence and engagement platform
Starting at: Free tier / $49/month
Cognism
8.5/10Premium B2B data with phone-verified contacts
Starting at: $1000/month
6sense
8.3/10AI-powered account engagement platform
Starting at: $2500/month
Frequently Asked Questions
What is Clay?
Clay aggregates 75+ data providers into one platform, enabling teams to find contact info, enrich company data, and automate personalized outreach at scale. It builds enriched lead lists that plug into your existing outreach tools.
How much does Clay cost?
Clay starts at Free tier / $149/month. A free tier is available for testing. Pricing may vary based on features and usage. Visit their website for the most current pricing.
Is Clay worth it?
Clay scored 9.2/10 on our Signal Score, which measures how well tools enable quality outreach over spam. It's best for teams needing advanced data enrichment and lead sourcing. Key strengths: Exceptional data accuracy through multiple providers, Powerful automation and personalization. Main limitations: Learning curve for advanced features.
What are the best alternatives to Clay?
Top alternatives to Clay include Apollo.io (8.8/10), Cognism (8.5/10), 6sense (8.3/10). Each tool has different strengths depending on your specific needs and budget.
Ready to Try Clay?
Clay scored 9.2/10 on our Signal Score. Start with their free tier to see if it fits your needs.