About Death to Cold Emails
We document what works in Earned Outbound so B2B teams can stop wasting time on cold tactics that no longer earn attention.
Our Mission
Cold email is broken. Response rates dropped from 8% to 1-5% over five years. Sales teams send thousands of emails to get a handful of responses. Domains get burned. Prospects get annoyed. Everyone loses.
We exist because there's a better way. Earned Outbound - building authority, identifying buying signals, and reaching prospects who already know your name - delivers 15-25% response rates. That's not marketing hype; that's what happens when you stop interrupting strangers and start helping people who actually need you.
Our approach is simple: we teach the Earned Outbound System for free through content, examples, and ongoing writing. Your LinkedIn presence IS the product demo. Our own growth proves the methodology works.
Meet the Founder
Hi, I'm Peter Korpak - founder and Earned Outbound strategist at Death to Cold Emails.
I founded Death to Cold Emails to share what I've learned building outreach systems for B2B companies - extending my philosophy from 100Signals that the best results come from data-driven relationship building, not cold spamming.
My background:
- 2024-Present: Founder at 100Signals, providing market intelligence and data-first lead generation systems for software development agencies
- 2020-2024: Head of Marketing at Brainhub (FT 1000 Europe's Fastest-Growing Companies 2021 & 2022), where I led demand generation driving substantial revenue growth through inbound and ABM/outbound strategies
- 2017-2020: Freelance growth consultant specializing in performance marketing, content, and SEO for 10+ software and digital marketing agencies
- Prior: Market research analyst at Aviva Investors and Credit Suisse, analyzing economic and financial data to predict trends and forecast market behavior
Through years of building outreach systems, I've seen firsthand which approaches deliver 15-25% response rates versus which burn domains and annoy prospects. Death to Cold Emails is where I publish what works, what fails, and how to make better outreach decisions based on evidence.
Contact: hello@deathtocoldemails.com
Inquiries: Partnerships, newsletter feedback, press
Follow The Work Monthly
Subscribe for one practical insight each month on Earned Outbound, signal-based timing, and founder-led demand.