Your outbound is failing somewhere. Most teams fix the wrong layer.
Teams keep changing copy, domains, tools, and AI prompts while the real leak may be infrastructure, list quality, timing, or measurement. The obvious fixes buy a temporary lift. They rarely move reply rates for long.
Free Outbound Snapshot
Drop your domain. I'll send back a one-page diagnosis of the most likely outbound bottleneck within 1 business day.
Got . Where should I send it?
Got it. I'll send the snapshot within 1 business day.
Reply will come from hello@deathtocoldemails.com — add it to contacts so it doesn't land in promotions.
Need the full forensic report instead? See the Outbound Autopsy ($697 Diagnostic · $1,297 Full Autopsy + Rewrite). Or run the free self-serve audit first. Background: why cold email stopped working.
Who this is for
Founders running outbound themselves and watching reply rates slide quarter after quarter.
Sales leaders responsible for pipeline who have already tried new domains, better subject lines, and smarter personalization — without durable improvement.
Agencies running outbound for clients where the deck says “great momentum” but meetings and qualified replies are not keeping up.
If you are not sure which layer is leaking, start with the snapshot. If you already know you need the full system audit, skip to the Autopsy.
Three numbers nobody puts in the outbound deck
- 8.5% → 1–5%
Cold email reply rates fell from 8.5% in 2019 to 1–5% in 2024 — and the floor is still dropping.
- ~40%
A large share of cold outreach never reaches the primary inbox — infrastructure and reputation fail before copy gets a chance.
- 300B+
Daily email volume keeps climbing while buyer trust in unsolicited outreach keeps falling — volume is not a moat anymore.
What the snapshot checks
Same six dimensions as the paid Autopsy — scoped to the highest-probability bottleneck we can see from the outside. Read the full rubric.
- 01
Sender Infrastructure
SPF, DKIM, DMARC, domain age, warmup, blacklist status.
- 02
List Quality
Sourcing, verification stack, ICP match, bounce root cause.
- 03
Messaging
Sequences scored across copy dimensions, subject patterns, CTA clarity.
- 04
Timing & Signals
Send-time data, trigger usage, follow-up cadence gaps.
- 05
Channel Strategy
Email vs. LinkedIn blend and where your ICP actually lives.
- 06
Measurement Maturity
What you track vs. what predicts pipeline.
Want the 20-page report, prioritized fix stack, and 30-minute Loom? Get the Outbound Autopsy — delivered in 5 business days.
I'm Peter.
Founder · Death to Cold Emails
Former Head of Marketing at Brainhub (FT 1000 2021 & 2022). Years running outbound — agency side, in-house, and as a consultant — before documenting what actually moves the needle on this site.
Every snapshot and Autopsy is reviewed personally. I run a small number at once so the output does not get diluted. When the queue is full, I say so upfront.
This site exists because cold email stopped earning attention. The frameworks stay free. The snapshot and Autopsy are how I help teams find the leak before they send another 10,000 emails into a broken system.
Drop your domain above. I'll send the snapshot within 1 business day.
— Peter · hello@deathtocoldemails.com