Death to Cold Emails

Sample structure · not a customer result

What an Outbound Autopsy looks like

This page shows the report structure paying clients receive. It is a representative outline — not a redacted customer deliverable. A real sample PDF will be added after the first three paid deliveries.

  1. Section 01

    Executive summary

    One-page overview: primary bottleneck, secondary risks, and the single fix to run first. Ranked by revenue impact, not effort.

  2. Section 02

    Sender infrastructure

    DNS/auth posture, domain age, warmup protocol, volume-to-inbox ratio, blacklist checks. Every finding tied to a specific artifact (MX record, warmup log, ESP setting).

  3. Section 03

    List quality

    Sourcing method vs. benchmark, verification stack, estimated ICP match from sample, bounce and complaint patterns.

  4. Section 04

    Messaging analysis

    Sequence scored across eight copy dimensions. Subject-line pattern audit, value prop clarity, CTA specificity, personalization depth vs. theater.

  5. Section 05

    Timing & signals

    Send-time performance, trigger-event usage, follow-up cadence gaps, signal freshness where visible.

  6. Section 06

    Channel strategy

    Email vs. LinkedIn vs. other blend. Where the ICP actually lives. Sequencing gaps between channels.

  7. Section 07

    Measurement maturity

    What is tracked vs. what drives decisions. Attribution blind spots. Metrics teams optimize that do not predict pipeline.

  8. Section 08

    Priority fix stack

    Ordered list of fixes with expected impact band, dependencies, and what to stop doing immediately.

  9. Section 09

    Loom walkthrough (paid tiers)

    30-minute video walking through findings and the fix stack. Full Autopsy tier adds a rewritten top sequence and A/B test plan.

Paid deliverables: 20-page report · 6-dimension audit · Priority fix stack · 30-minute Loom · 5 business days. Diagnostic $697 · Full Autopsy + Rewrite $1,297.

Get the Autopsy → Read the methodology →