Productized Audit · 5-Day Turnaround
The Outbound Autopsy
A 20-page forensic audit of your cold outreach program. Every broken layer identified, ranked by revenue impact, with a clear fix for each one.
Why most outreach programs fail quietly
You've already tried the obvious fixes. New domains. Better subject lines. AI personalization. Longer warm-up. The numbers moved a little, then went back.
That's because the problem isn't in any one layer — it's in how the layers interact. Broken infrastructure tanks deliverability before your copy has a chance. Poor list quality means your best messaging goes to the wrong people. Good timing with bad signals is still random.
The Outbound Autopsy diagnoses the whole system, not just the symptom you noticed.
What's in the report
01
Sender Infrastructure
SPF, DKIM, DMARC config. Domain age and warmup status. Blacklist checks across 50+ registries. Volume-to-inbox ratio analysis.
02
List Quality
Sourcing methodology vs. benchmark. Verification stack audit. ICP match rate estimate from sample. Bounce rate root cause.
03
Messaging Analysis
Every sequence scored across 8 copy dimensions. Subject line pattern analysis. Value prop clarity. CTA specificity vs. your ask.
04
Timing & Signals
Send-time data vs. 2026 benchmarks. Trigger event usage audit. Follow-up cadence and gap analysis.
05
Channel Strategy
Email vs. LinkedIn vs. other channel blend. Where your ICP actually lives. Channel sequencing gaps.
06
Measurement Maturity
What you track vs. what drives decisions. Attribution blind spots. The one metric most teams optimize that doesn't predict pipeline.
Sample Report Preview
A redacted sample will be added after the first 3 deliveries.
How it works
Buy & receive intake link
You land on a short form. Paste your sequence(s), share your domain and ESP, upload a sample list if you have one.
We audit every layer
Infrastructure checks, messaging analysis, list review, channel and measurement audit. Done manually — no AI-hallucinated findings.
You get the report in 5 days
20-page PDF. Every finding ranked by revenue impact. Specific fix for each one. Plus a 30-minute Loom walkthrough.
Full Autopsy: we also rewrite
Your top sequence rebuilt from scratch against the findings. Tier 2 only. So you don't have to guess how to apply the report.
Two tiers
The Diagnostic gives you the full picture. The Full Autopsy also gives you the rewrite so you can act on it immediately.
Tier 1
Diagnostic
$697
- 20-page forensic audit across 6 dimensions
- Every finding cited to source artifact
- Priority Fix Stack ranked by revenue impact
- 30-minute Loom walkthrough
- 5 business day turnaround
Tier 2 · Recommended
Full Autopsy
$1,297
- Everything in Diagnostic
- Top sequence fully rewritten against findings
- New subject line variants (3 tested options)
- A/B test plan for the rewrite
- 5 business day turnaround
5-day SLA
From completed intake to delivered report: 5 business days. The clock starts when your intake is complete. If we miss the window, you get a full refund — no questions asked.
We run a small number of engagements simultaneously so each one gets full attention. If the queue is at capacity we'll tell you upfront before you pay.
The guarantee
If you receive the report and believe a finding is wrong, send it back with your counter-argument. We'll revisit it and either defend the finding with additional evidence or correct it.
We don't offer money-back refunds after delivery — the work is done. But we'll stand behind every finding we make.
This is for you if…
- You're running cold outreach and reply rates are below benchmark
- You've tried the obvious fixes without durable improvement
- You need to know which layer to fix before rebuilding
- Your ACV is $10k+ (the ROI math works)
- You're a founder, sales leader, or agency running a client program
This is NOT for you if…
- You haven't sent any sequences yet (nothing to audit)
- You're looking for someone to run your outreach for you
- Your ACV is under $5k (the math probably doesn't pencil)
- You want a one-hour consultation, not a written report
Who does the work
Death to Cold Emails is run by a founder who spent years running outbound programs — agency side, in-house, and as a consultant — before documenting what actually moves the needle on this site.
Every Autopsy is reviewed and delivered personally. We run a small number of engagements at once so the output doesn't get diluted. When the queue is full, we say so.
Questions before buying? Email us.
Frequently Asked Questions
What exactly do you audit?
Six dimensions: Sender Infrastructure (DNS, SPF, DKIM, DMARC, warmup protocol, domain age, blacklist status), List Quality (sourcing methodology, verification stack, ICP match rate, bounce rate), Messaging (subject lines, opener, value prop, CTA, personalization depth), Timing & Signals (send time data, trigger event usage, follow-up cadence), Channel Strategy (email vs. LinkedIn vs. direct mail blend), and Measurement Maturity (what you track, what you're blind to, how you attribute pipeline). Every finding cites the specific artifact it came from.
How do I submit my sequences and data?
After purchase you'll land on a thank-you page with a short intake form. You'll paste in 1–3 sequences, provide your domain(s) and ESP, share your reply rate, and optionally upload a sample list CSV. File upload is handled securely — nothing is stored beyond the engagement window.
What's the difference between Diagnostic and Full Autopsy?
The $697 Diagnostic is the full 20-page audit with every finding ranked by impact — you get the complete picture of what's broken and why, plus a prioritized fix stack. The $1,297 Full Autopsy adds a rewrite: we take your top-performing sequence and rebuild it from scratch against the findings, so you don't have to guess how to apply them. Both tiers include the 30-minute Loom walkthrough.
How long does it take?
5 business days from completed intake to delivered report. If your intake is incomplete we'll reach out once — the clock doesn't start until we have everything we need.
What if I disagree with a finding?
Good. Send it back. We'll revisit any finding you can argue against with data. We're confident in the methodology but we'd rather be corrected than let a wrong call sit in your report.
Do you work with agencies or only in-house teams?
Both. Agency teams often use the Autopsy on a specific client program before a strategic pivot — that's a legitimate use case. If you need whitelabeled output, email us first.
Is there a refund policy?
If we deliver a report and you believe we missed something significant, we'll redo the relevant section at no charge. We don't offer refunds after delivery — the work is done. Before you buy, email us if you're unsure whether your program is a good fit for this audit.
5-day turnaround · Manual delivery · Limited capacity
Find out what's actually broken.
You've already spent the money on sequences that aren't converting. Spend $697 to find out why — before you send another 10,000.